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About


Hey, thanks for stopping by.

My name is Ella. 

I'm just a regular person who has been thinking about starting a business for years but has never taken enough action.

In 2020 and early 2021 I started a long process of figuring out what I want to do, like many others I’ve been living in activewear for months of covid lockdowns. I was looking for something that can keep up with breaking a sweat in a HIIT session and comfortable enough to stay on all day lounging at home, as well as environmental friendly and affordable. After looking into this, the idea of starting this brand with the focus on being comfortable, as environmental-friendly and affordable came to me.

I know many people say “There are millions of clothing brands out there. What makes you think someone will purchase from you instead of a well-known brand?” And while I cannot answer that for you, I do know that I have this desire to do what I believe is good. I have this version to make a brand that is both sustainable and affordable, spreading the idea of supporting sustainable clothing doesn’t have to break your bank.

That’s my start-up story – wish me luck! 

Thank you for reading.

Ella